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职位名称:Trade Marketing Manager
职位类型:全职
工作经验:4年以上
学历要求:本科
招聘人数:1名
发布时间:2023-05-12
职位描述
1, Channel Planning - Provide monthly sell out & sell in report & analysis report by key category in all market and - Cooperate with MKT to develop promotion mechanics with clear market objective. Manage the promotion plan communication to trade/commercial team - Help SD manage and control Trade A&P spending according to brand strategy and channel strategy - Optimize promotion sell out – rotation driven in key market 2,Trade category planning - Develop category vision, key drivers - Cooperate with MKT to develop service pack & POSM and perfect outlet KPI with commercial team - Creative and practical POSM format & last 3F development for meal occasion 3, Promoter team management - In charge of all promoter team recruitment & training program - Cooperate with all sales managers for promoter daily work management - Build up high motivation & efficient promoter team to carry out all promotions and activities. 4. Key deliverable - Deliver sales target - Budget control ( trade A&P ) and ROI improvement
招聘要求
· Bachelor's degree in Marketing or related subject. Master’s degree a plus; Overseas study experience is an added advantage. · Fluency in English & Mandarin (Spoken & Written) is a MUST; · 4+ years marketing experience with a proven track record of successfully managing complex projects; · Globally-minded with knowledge and understanding of China market a must; · Experience in working with agencies and other partners; · Strong organizational and planning & communication skills; · Excellent presentation skills and written / oral communication skills; · Candidates with marketing experience from FMCG / e-Commerce background are encouraged to apply; . Good data analysis ability
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联系电话:
电子邮件:resume@topper.com.cn
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